When you buy wine, it’s marked up, right? Of course you pay more, 
because the guy selling it has to make a living too.
CheapWineStore is different; what’s cool about cheapwinestore.com is that it’s all virtual.
We don’t have to pay overhead for a storefront, etc. Because of that, we don’t have to charge the normal markup that a “brick and morter” store does.
Go for it, google the wine, check the prices… I’m pretty sure that we’ll beat most places.